“Influencers must have affiliate links!”

Over the past few years, this stance has only grown larger in popularity. The convergence of affiliate and influencer marketing has become a well-established and proven strategy that drives immense value for brands and creators alike.

Or so we think.

Nowadays, perhaps influencers are looking for something different. That appears to be the sentiment arising from a recent survey conducted by The Motherhood.

In the report, 94% of over 200 influencers expressed a strong preference for receiving flat fees for their work, while only 6% showed interest in commission-based payment structures. 

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