Creator Economy - Hello Partner (Page 24)

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

By Sofia Aira

/ 2 May 2025

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Algowatch: April Social Media Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

By Sofia Aira

/ 30 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

By Sofia Aira

/ 28 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

By Sofia Aira

/ 25 Apr 2025

USPA 2025 Winners Revealed: Recognising Top Partnerships

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

By Sofia Aira

/ 25 Apr 2025

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

By Sofia Aira

/ 24 Apr 2025

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

By Sofia Aira

/ 24 Apr 2025

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Industry Reacts to Google Third-Party Cookies Reversal

Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.

By Sofia Aira

/ 23 Apr 2025

Industry Reacts to Google Third-Party Cookies Reversal