Creator Economy - Hello Partner (Page 24)

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

By Sofia Aira

/ 25 Apr 2025

USPA 2025 Winners Revealed: Recognising Top Partnerships

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

By Sofia Aira

/ 25 Apr 2025

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

By Sofia Aira

/ 24 Apr 2025

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

By Sofia Aira

/ 24 Apr 2025

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Industry Reacts to Google Third-Party Cookies Reversal

Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.

By Sofia Aira

/ 23 Apr 2025

Industry Reacts to Google Third-Party Cookies Reversal

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Brand new creator agency Bobbie launches at PI LIVE x IMS USA.

By Sol Wilkinson

/ 23 Apr 2025

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.

By Sofia Aira

/ 17 Apr 2025

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.

By Sofia Aira

/ 17 Apr 2025

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

“Influencers Are Eyed Very Critically”: Influencer Marketing in Germany

Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?

By Sofia Aira

/ 16 Apr 2025

“Influencers Are Eyed Very Critically”: Influencer Marketing in Germany

Huge Crackdown on Financial Influencer Marketing in South Africa

The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.

By Sofia Aira

/ 15 Apr 2025

Huge Crackdown on Financial Influencer Marketing in South Africa

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.

By Sofia Aira

/ 14 Apr 2025

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.

By Sofia Aira

/ 11 Apr 2025

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects