Creator Economy / Members-only / 7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers By Sofia Aira / 16 Jul 2025
Creator Economy / Members-only / IMTB Officially Joins Committee of Advertising Practice It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies. By Sol Wilkinson / 14 Jul 2025
Creator Economy / Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice. By Sofia Aira / 11 Jul 2025
Creator Economy / Members-only / Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised? Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy. By Sofia Aira / 10 Jul 2025
Influencer Marketing / Members-only / Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future? By Sofia Aira / 8 Jul 2025
Newsdesk / Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy” The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge. By Sofia Aira / 8 Jul 2025
Newsdesk / 10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture. By Sofia Aira / 7 Jul 2025
Influencer Marketing / Amazon Doubles Influencer Commissions Ahead of Extended Prime Day As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales. By Sofia Aira / 3 Jul 2025
Creator Economy / Members-only / 52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds By Sofia Aira / 2 Jul 2025
Creator Economy / Members-only / Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right? By Sofia Aira / 2 Jul 2025
Creator Economy / Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers. By Newsdesk / 1 Jul 2025
Affiliate Marketing / Members-only / Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner The platform has also launched in Italy this past week. By Sol Wilkinson / 1 Jul 2025