Influencer Marketing / Members-only / Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women "I've been in the game for 25 years, and to see every demographic, everybody [dressing up] at the shows is priceless.” By Sofia Aira / 18 Jun 2025
Influencer Marketing / Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights Claudia Sandino recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but. By Sofia Aira / 17 Jun 2025
Affiliate Marketing / Members-only / Levanta Expands Affiliate Platform to Walmart Sellers in Early Access Rollout Sellers and creators can activate and monitor affiliate campaigns across Walmart and Amazon in a game-changing unified platform. By Sol Wilkinson / 17 Jun 2025
Affiliate Marketing / Members-only / WhatsApp to Introduce Ads in ‘Updates’ Section: What It Means for Marketers The move aims to unlock new revenue streams for Meta, but there’s a chance it might backfire. By Sol Wilkinson / 16 Jun 2025
Creator Economy / Paid-only / Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you. By Sofia Aira / 16 Jun 2025
Creator Economy / Members-only / Creators Will Soon Account for Over Half of Content-Driven Ad Revenue Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion. By Sofia Aira / 12 Jun 2025
Affiliate Marketing / Creator Lawsuit Against Capital One Shopping Proceeds to Court Judge rules claims of unjust enrichment and tracking interference can proceed in court. By Sol Wilkinson / 9 Jun 2025
Influencer Marketing / LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn. By Sofia Aira / 5 Jun 2025
Creator Economy / What Gifting Campaigns Get Wrong – And How to Fix Them Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction. By Sol Wilkinson / 3 Jun 2025
Influencer Marketing / Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges. By Sofia Aira / 3 Jun 2025
Influencer Marketing / Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy. By Sofia Aira / 2 Jun 2025
Influencer Marketing / Members-only / Algowatch: May Social Media Updates Stay ahead of the curve and check out all the social media algorithm updates that took place in May. By Sofia Aira / 30 May 2025
