Creator Economy - Hello Partner (Page 19)

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

By Sofia Aira

/ 28 May 2025

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

By Sofia Aira

/ 21 May 2025

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

By Sofia Aira

/ 19 May 2025

Earned Media is on the Rise, But What Does That Mean for Influencers?

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

By Sofia Aira

/ 15 May 2025

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

By Sofia Aira

/ 13 May 2025

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

By Sofia Aira

/ 12 May 2025

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns