Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Wondering whether it's best to outsource your managed services or keep it in house? This session from PI LIVE London lays the pros and cons on the table.
We spoke with six expert candidates from the ‘One to Watch’ category of this year’s Global Performance Marketing Awards to find out what the biggest trends in affiliate marketing will be for 2023.
An innovative new programme launched by impact.com gives agency partners access to a series of benefits including referrals, certification courses, and dedicated resources.
Market leaders Global Savings Group (GSG) and Pepper.com (Pepper) have signed a partnership deal that will bring together the world’s largest shopping community and Europe’s leading shopping recommendation and rewards company.
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.
