Kevin Edwards explores why the industry needs to set its own standards in order to help it grow – and why this has historically been such a difficult issue to tackle.
Bain and Google have named this decade the digital decade in Southeast Asia and for good reason. With a rapidly growing digital economy that reached $200 Billion in 2022, it is a region that cannot be ignored.
The first industry wide publisher survey, which aims to better understand the experience of affiliates across the UK, has now launched. Enter now to voice your opinions, and get the chance to win a VIP ticket to PI LIVE Europe.
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Hello Partner is excited to provide its community with the opportunity to meet, mingle, and support our charity partners in cities across Europe this summer.
