February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.
Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.
Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.
