A last-minute session that turned out to be one of the most popular over the two-day PI LIVE London event! Awin’s Kevin Edwards, CJ’s Linda O’Connell, and Adtraction’s Anthony Clements sat down to unpack the findings of the virtuous ‘State of the Industry’ report.
Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.
Influencer campaigns are no longer just a ‘bit on the side’ for marketers. In fact, influencer partnerships can drive huge value for your brand. If you haven’t already, it’s time to consider integrating influencers into your partnership programme.
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have
I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
