Global retail bank, payments, and shopping service, Klarna has announced the expansion of its Creator Platform to connect retailers with influencers that align with their brand.
We spoke to Neale Madden, Affiliate Manager at Dunelm, to tackle four common problems in the affiliate channel, learn how to solve them and note down how to avoid them in the future.
A last-minute session that turned out to be one of the most popular over the two-day PI LIVE London event! Awin’s Kevin Edwards, CJ’s Linda O’Connell, and Adtraction’s Anthony Clements sat down to unpack the findings of the virtuous ‘State of the Industry’ report.
Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.
Influencer campaigns are no longer just a ‘bit on the side’ for marketers. In fact, influencer partnerships can drive huge value for your brand. If you haven’t already, it’s time to consider integrating influencers into your partnership programme.
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
