Affiliate Marketing - Hello Partner (Page 55)

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.

By Sol Wilkinson

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

Gen3 Marketing Integrates Its Agencies to Become a Unified Brand

The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.

By Sol Wilkinson

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Are you educating consumers to spend smarter, not harder?

By Neve Fear-Smith

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.

By Sol Wilkinson

/ 27 Jan 2023

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

The Recipe for Becoming a Transformative Media Giant

Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.

By Neve Fear-Smith

/ 26 Jan 2023

The Recipe for Becoming a Transformative Media Giant

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.

By Sol Wilkinson

/ 24 Jan 2023

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.

By Jack Shute

/ 24 Jan 2023

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types