Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have
I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has
What is community in Web3, and how is it built?
Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two
