Affiliate Marketing - Hello Partner (Page 55)

Building an Affiliate Strategy for the Highly Regulated Financial Sector

Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has

By Guest Writer

/ 24 May 2022

Building an Affiliate Strategy for the Highly Regulated Financial Sector

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two

By Guest Writer

/ 1 Apr 2022

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

Five Ways to See an Instant Change in Your Programme’s Productivity

Running a well-oiled affiliate programme is no mean feat, with a stream of constantly moving parts to simultaneously juggle

By Guest Writer

/ 9 Mar 2022

Five Ways to See an Instant Change in Your Programme’s Productivity

“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries

In this edition of the Advertiser Diaries, Niamh Butler-Walton spoke to Dunelm’s Neale Madden. The conversation with Neale was hugely positive – it’s inspiring to hear from somebody

By Niamh Butler-Walton

/ 15 Feb 2022

“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.

By Niamh Butler-Walton

/ 2 Feb 2022

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

The Importance of Properly Managing Your Cashback Partners to Maximise ROI

As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch,

By Guest Writer

/ 1 Feb 2022

The Importance of Properly Managing Your Cashback Partners to Maximise ROI

Deep Dive: The Benefits of Brand to Brand Partnerships

The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.

By Niamh Butler-Walton

/ 27 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

CEO of Rakuten Advertising, Nick Stamos, on the Convergence of Brand and Partner Marketing

The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click

By Niamh Butler-Walton

/ 24 Jan 2022

CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing

Partner marketing is taking over, it is becoming apparent that we are no longer working in a siloed world.

By Niamh Butler-Walton

/ 17 Jan 2022

CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing