The days of purchasing products without thought are no longer – consumers are actively reviewing their purchase processes, starting from the production to the transport and packaging, they’re aware of the product’s journey.
Sustainability can no longer be considered a passing trend, with conscious consumers holding it close to their hearts. As many as 34% of shoppers state that they have purposefully made a choice to purchase from sustainable brands, with 28% actively boycotting retailers failing to meet sustainable expectations.
As a result, retailers are increasingly being held to account by consumers, accelerating the growth in sustainably-led partnerships. This is despite 59% of shoppers saying they have been forced to choose cheaper, less sustainable options due to ongoing cost of living concerns.
