Affiliate Marketing / Paid-only / Why Gen Z Needs More From Affiliate Marketing In order to engage Gen Z, brands and agencies are tearing up the rule book and reimagining the possibilities of affiliate marketing. By Sol Wilkinson / 9 Feb 2024
Affiliate Marketing / Impact.com Announces New CFO New CFO Dale Lynch brings years of executive experience to the role. By Sol Wilkinson / 6 Feb 2024
Affiliate Marketing / Members-only / Monthly Top Line – January 2024 All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space. By Jack Shute / 1 Feb 2024
Affiliate Marketing / Members-only / Co-op Breaks Ground with UK’s First Convenience Retail Media Network The move opens up more opportunities for advertisers to target interested shoppers. By Sol Wilkinson / 1 Feb 2024
Affiliate Marketing / Members-only / APMA Launches Cracking Tracking Initiative Kevin Edwards explains new campaign to counter tracking difficulties for affiliates. By Kevin Edwards / 1 Feb 2024
Affiliate Marketing / Embracing the Cutting-Edge: The PI LIVE USA 2024 Agenda Has Landed Find out what's in store in Miami this year... By Newsdesk / 31 Jan 2024
Affiliate Marketing / The Affiliate's Role in the Customer Journey Answer our survey to help us build an essential report on how brands utilise affiliates right now. By Sol Wilkinson / 31 Jan 2024
Affiliate Marketing / How to Improve Your Chances at the US Partnership Awards Learn the tricks and what to avoid when crafting your award-winning entry. By Sol Wilkinson / 31 Jan 2024
Affiliate Marketing / Paid-only / VoucherCodes Talks Rebrand and Combatting Fake Coupon Codes The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition. By Sol Wilkinson / 30 Jan 2024
Affiliate Marketing / Student Beans Rebrands As Pion, Expands Focus Beyond Student Space While the student discount experts will continue to focus on their niche market, the rebrand reflects their recent growth. By Sol Wilkinson / 26 Jan 2024
Affiliate Marketing / Paid-only / Week in Review: Google and ICO Send Warnings About Consent Banners By Sol Wilkinson / 26 Jan 2024
Affiliate Marketing / Wildfire Systems and Citi Launch New Browser Extension for Hunting Deals and Cashback The collaboration will bring the benefits of affiliate marketing to Citi's card members. By Sol Wilkinson / 24 Jan 2024
