Affiliate Marketing / Paid-only / VoucherCodes Talks Rebrand and Combatting Fake Coupon Codes The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition. By Sol Wilkinson / 30 Jan 2024
Affiliate Marketing / Student Beans Rebrands As Pion, Expands Focus Beyond Student Space While the student discount experts will continue to focus on their niche market, the rebrand reflects their recent growth. By Sol Wilkinson / 26 Jan 2024
Affiliate Marketing / Paid-only / Week in Review: Google and ICO Send Warnings About Consent Banners By Sol Wilkinson / 26 Jan 2024
Affiliate Marketing / Wildfire Systems and Citi Launch New Browser Extension for Hunting Deals and Cashback The collaboration will bring the benefits of affiliate marketing to Citi's card members. By Sol Wilkinson / 24 Jan 2024
Affiliate Marketing / Paid-only / Cashback Conquers As Best Performing Affiliate in Q4 2023 With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter. By Sol Wilkinson / 23 Jan 2024
Affiliate Marketing / Unlocking the Future of Affiliate Marketing: AMLeaders Miami 2024 Empower your affiliate marketing skills at the exclusive Miami event. By Sol Wilkinson / 22 Jan 2024
Affiliate Marketing / Paid-only / Q4 2023 IPA Bellwether Report: What It Means For Affiliate Marketers Growth and budgets are up, but it’s not all sunny in the world of marketing. So how will all of this impact the partner marketing space? By Sol Wilkinson / 18 Jan 2024
Affiliate Marketing / Members-only / Deliveroo Teams Up with Rokt to Enhance Retail Media Strategy By Sol Wilkinson / 17 Jan 2024
Affiliate Marketing / Paid-only / Week in Review: Connected TV Gets Another Perfomance-powered Update Everything you might have missed from the past week in partnership marketing. By Sol Wilkinson / 12 Jan 2024
Affiliate Marketing / Paid-only / How Affiliate Marketers Can Gain More Budget From CMOs Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction. By Sol Wilkinson / 11 Jan 2024
Affiliate Marketing / Members-only / Why 94% of Creators Reject Affiliate Links for Flat Fees New data suggests that influencers aren’t that interested in being a part of affiliate marketing. Why is this and can the relationship be fixed? By Sol Wilkinson / 11 Jan 2024
Affiliate Marketing / Members-only / Google is Extending its Cookie Deadline, Tech Partners Should Benefit Select sites and businesses can apply for a grace period. However, it can’t be used for cross-site tracking. By Sol Wilkinson / 10 Jan 2024
