Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.
Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.
Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.
Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?
