Affiliate Marketing - Hello Partner (Page 39)

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.

By Sol Wilkinson

/ 30 Nov 2023

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Google is Testing Even More Discount Features, Shaking Up the Affiliate Space

Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?

By Sol Wilkinson

/ 28 Nov 2023

Zilch's CEO Reveals the Secret Sauce Behind Their Meteoric Rise

Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.

By Sol Wilkinson

/ 24 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

What to do once the chaos is over. Turn the Black Friday surge into long-term value.

By Sol Wilkinson

/ 23 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers

Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.

By Jack Shute

/ 23 Nov 2023

Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?

The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?

By Sol Wilkinson

/ 17 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.

By Jack Shute

/ 15 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Hello Partner’s Founder shares his insights on the industry's future, the plans for a bigger PI LIVE Europe next year, and the creation of The Voicebox platform to amplify underrepresented voices in partnership marketing.

By Jack Shute

/ 14 Nov 2023

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.

By Sol Wilkinson

/ 13 Nov 2023

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Safeguarding Strategies for the Dark Side of Affiliate Marketing

We explore black hat practices, how to keep them at bay, or maybe even use them for good.

By Sol Wilkinson

/ 9 Nov 2023

Safeguarding Strategies for the Dark Side of Affiliate Marketing

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.

By Jack Shute

/ 9 Nov 2023

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events

Retail media has exploded as one of the most exciting things in affiliate marketing this year. But what stands in its way for continued expansion throughout 2024?

By Sol Wilkinson

/ 8 Nov 2023

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events