New research has shown what the effects of Google SGE on search results could look like.
New data suggests that Google’s Search Generative Experience (SGE) will be “devastating” for e-commerce sites.
The findings were shared in a post by Malte Landwehr, Head of SEO at idealo. Landwehr compiled the data after researching seven large-scale studies of Google’s SGE.
According to his summary, SGE will significantly damage the ranking of e-commerce sites, while elevating publishers.
However, many questions remain about such a future.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
