Affiliate Marketing - Hello Partner (Page 40)

impact.com’s Smita Pillai on How to Achieve Inclusion in Partnership Marketing

Smita Pillai joins the Female Leaders panel to discuss how the marketing industry can do more to represent and celebrate diverse and marginalised voices to achieve inclusion.

By Jack Shute

/ 8 Nov 2023

impact.com’s Smita Pillai on How to Achieve Inclusion in Partnership Marketing

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.

By Jack Shute

/ 8 Nov 2023

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox

The ‘Female Leaders' session at PI LIVE Europe inspired discussions on gender equality and a commitment to action for a more equitable future in the partnership marketing space.

By Jack Shute

/ 7 Nov 2023

Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox

Open Banking: The Next Big Thing in Affiliate Marketing?

The cousin of card-linked offers, open banking offers a range of exciting opportunities to marketers, making it a contender for 2024's hottest affiliate trends.

By Sol Wilkinson

/ 1 Nov 2023

Open Banking: The Next Big Thing in Affiliate Marketing?

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.

By Jack Shute

/ 30 Oct 2023

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation

Catch up on the highlights from PI LIVE Europe's inspiring second day.

By Sol Wilkinson

/ 27 Oct 2023

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation

PI LIVE Europe 2023 Day One: Partnership Marketing’s Future Has Never Been Brighter

Can you feel the buzz? PI LIVE Europe kicked off with a bang as the first day saw the biggest names from the industry gather in London for a day full of inspiration and networking. Explore the highlights below.

By Jack Shute

/ 25 Oct 2023

PI LIVE Europe 2023 Day One: Partnership Marketing’s Future Has Never Been Brighter

“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape

We hear from our headline sponsor about the changing affiliate marketing industry, its plans for PI LIVE Europe, and the introduction of APMA.

By Jack Shute

/ 24 Oct 2023

Five Affiliate Trends We’re Looking Out for at PI LIVE Europe 2023

From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.

By Tom Armstrong

/ 23 Oct 2023

Awin Talks New Partner Types, Flexibility for Publishers, and Blind Dates

We hear from our headline sponsor about their new approach to affiliate marketing, their unconventional PI LIVE session, and much more.

By Sol Wilkinson

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season

Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.

By Sol Wilkinson

/ 18 Oct 2023

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season