Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?
The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.
Hello Partner’s Founder shares his insights on the industry's future, the plans for a bigger PI LIVE Europe next year, and the creation of The Voicebox platform to amplify underrepresented voices in partnership marketing.
Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.
Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.
Retail media has exploded as one of the most exciting things in affiliate marketing this year. But what stands in its way for continued expansion throughout 2024?
Smita Pillai joins the Female Leaders panel to discuss how the marketing industry can do more to represent and celebrate diverse and marginalised voices to achieve inclusion.
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
The ‘Female Leaders' session at PI LIVE Europe inspired discussions on gender equality and a commitment to action for a more equitable future in the partnership marketing space.
