“At the end of the day, Gen Z doesn’t really care about cashback,” says Kidus Zelalem, Customer Experience & Product Ops at Fizz. “They care what they can do with that cash in terms of experiences. Gen Z wants to live a lot.”
Fizz is a debit card company that helps students build credit and earn cashback around campus. Like many credit card companies, affiliate marketing is a key tool in its arsenal. The platform’s app rotates monthly categories to offer points and rewards with partnered merchants.
