Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Sephora Introduces Digital Storefront on Instagram
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform. The brand has some 20 million Instagram followers who will be able to purchase from over 80 makeup, skincare, haircare and fragrance brands directly...
First Banking Platform For Creators Arrives After $4 Million Funding Round
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding. Creators generated an estimated $15 billion in revenue last year, many without the financial tools, services, and security afforded to traditional businesses. As of July 7, the new...
AIMCO Launches First Australian Influencer Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching. AIMCO was established by the Audited Media Association of Australia in September 2019 to set best-practice standards around influencer marketing. With contribution from more than 50 companies, the new Influence Marketing Code of Practice...
How Live Streaming Boosted Community During Lockdown
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask if live streams really were our saviour? Since the lockdown was announced, live-streaming views have increased by 45% across multiple...
Key Trends That Will Shape Influencer Marketing Post-COVID-19
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen their bricks and mortar stores, many ponder what the future holds for influencers and how they will help brands navigate...
Karat Unveils First-Ever Credit Card For Online Creators
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms. Co-founder and CEO Eric Wei used to be product manager at Instagram and helped built products like Instagram Live for creators....
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