Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
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A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
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Fanbytes Launches £100,000 Fund For Black-Owned Businesses And Creators
With the spotlight heavily on the Black Lives Matter Movement worldwide and the microscope fixed on the influencer pay gap between black and non-black influencers, influencer agency Fanbytes has pledged £100,000 towards campaigns for Black-owned businesses and by Black creators. With the help of investors including Jerry Bulhmann (Dentu...
Why Consumers Want Brand Communities, Not More Ads
A decade ago, brands began leveraging social media influencers to reach consumers and build more authentic marketing programs as an alternative to paid ads. Today, we’re seeing brands expand their circle of influence, reduce their dependencies on any one social platform like Facebook or YouTube, and experiment with emerging...
#HUNdred Society: How HUN Wine Reached Millennial Subcultures Across Instagram
New premium wine-in-a-can company HUN tasked The Fifth, a full-service creative influencer marketing agency, to create a brand strategy with influencers at the heart of it. HUN is a brand with a loud personality and a voice that must be heard. To mirror this, the launch campaign celebrates those confident...
Register to Watch the 2020 Influencer Marketing Awards Virtual Ceremony
We’re incredibly excited to share the news that registrations for the virtual 2020 Influencer Marketing Awards Ceremony are open, giving you access to watch it live and see the worthy winners announced. Due to the recent events, the physical event that was due to take place back in March,...
Life After Lockdown: What Will the Future Influencer Look Like?
High Streets are busier, pubs have reopened and we can finally head out to beauty salons. If it wasn’t for the wearing of masks you might be forgiven for thinking things had returned to normality. But this lockdown phase has undoubtedly changed us and the world of influencer marketing...
Instagram Launches Reels Feature to Rival TikTok
Photo-sharing app Instagram has launched (August 6) its new video sharing feature Reels in a bid to rival leading video-sharing app TikTok and capitalise on the growing political tensions happening in the US. The product lets users create and edit 15-second videos along with music, similar to TikTok. The feature...
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