Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
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A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
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Q-83 Launches Kitly and Kitly Business
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing agency, The FIFTH. Two of the biggest challenges faced by marketers running influencer campaigns are – difficulty measuring the effectiveness of a...
TikTok Launches New Information Hub to Combat Misinformation About the App
During ongoing speculation around TikTok’s future and potential ban in the US, the social media platform has released a new information hub, which it hopes will ‘set the record straight.’ The website will organise the company’s statements, news coverage, FAQs and “expert opinions” in one place. As TikTok...
Announcing the Influencer Marketing Show Without Borders
Grow your influence The Influencer Marketing Show’s mission has always been to bring the community together to celebrate the ever-evolving influencer landscape with sessions delivered by the world’s leading influencer experts. We thrive on designing and executing events. With the postponement of our flagship London show and getting...
The Importance of a Cross-Platform Influencer Strategy
If there’s one thing we have learned in 2020, it’s that things can change very quickly. At the start of this year, TikTok was the fastest growing social media platform, fast forward 6 months, and the app is now being banned in some countries due to security concerns....
How Talent Partnerships and Authentic Voices Can Go Further with Paid Social
With ROI at the top of their agenda, marketeers (understandably – we all have targets to reach) often look back at the results of their previous talent and influencer partnerships and wonder what more they could do to deliver against wider marketing and business objectives. The answer to this is amplifying...
Instagram Looks to Crack Down on Bots With New ID Verification Measure
Instagram is looking to crack down on fake accounts and bots with new authenticity measures. Instagram said in a statement it will require users of profiles found to be presenting a “pattern of potential inauthentic behaviour” to provide Government-issued identification information to confirm they are a real person. If an...
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