Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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TikTok Launches ‘TikTok For Business’ For Brands
TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to allow brands to engage further with TikTok users. In a statement, the company said its new product will give brands...
Instagram Launches TikTok Clone “Reels” In France and Germany
Instagram launched a video-music feature called Reels for Stories to rival TikTok in November last year. After appearing in Brazil in late 2019, the Reels feature is expanding to new markets so users in France and Germany can now create 15-second videos in the Instagram app. The Reels feature is...
Social Commerce: Instagram Expands Shopping to Creators
Today, Instagram announced it is expanding access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram. The social media platform said in a statement that its new commerce eligibility requirements will help more creators sell on the...
Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously promoted posts. “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post...
TikTok Signs Up to EU’s Code of Practice on Disinformation
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news. The EDiMA trade association, which handles the communications for those signed up to the EU’s Code, announced in a statement that video platform...
A Day in the Life: Suhit Amin, Founder and CEO, Saulderson Media
Suhit Amin heads up the Scotland-based talent management agency Saulderson Media and does just about everything from running campaigns, admin, marketing, HR, handling talent, and the rest. It’s all hands-on in a small agency and everyone is contributing to everything. “Since lockdown, my day has changed a lot. Typically...
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