Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
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A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
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TikTok to Sue Trump Administration Over Executive Order
On Sunday, TikTok confirmed its plans to file a lawsuit against the Trump administration over an executive order that seeks to ban TikTok – currently owned by Chinese company ByteDance – unless it finds an American buyer. Rumours of a lawsuit began circling on Friday as first reported by Reuters. According to...
Creating a Brand That is Human in 2020
We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no one could have predicted. Couple that with a global social justice movement fighting against the systemic racism and inequality that has permeated society for hundreds of years. Set...
Q&A: Anthony Richardson on How Kitly Business is Professionalising Influencer Partnerships
Earlier this week, Australian influencer MarTech startup, Q-83, launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent. We caught up with managing director, Anthony Richardson to find out what challenges the new the technology is solving and how they are helping professionalise the way...
TikTok Reality vs. Instagram Aesthetic: Where Should You Spend?
Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too. Instagram versus reality has long been a discussion point, with both voices of influence and ordinary users having felt the...
Attribution: The Missing Link for Influencer Marketing?
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive increase in digital spend relative to other advertising channels.With the rise of social media and influencer marketing, however, brands...
Influencer Marketing Awards 2020 Winners Revealed
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their Gladrags. Although there wasn’t the glitz and glam of the physical event, we still celebrated in style from the comfort...
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