We encouraged the audience to dress up and join in as we celebrated creativity, innovation and success across the 24 categories as judged by the amazing panel of industry experts.
Founder Matthew Wood, who kicked things off with a welcome speech, commented:
“Now, what was very clear is that whilst influencer marketing works well for reach, it is also increasingly being adopted as part of grown-up, joined-up, integrated marketing campaigns.”
“Like you, we are committed at Talking Influence to shine a light on the brilliant and smartly executed campaigns that are thrusting this industry into the spotlight for the right reasons, and helping to entice away more budget from established channels each and every month. Congratulations to all the winners and those shortlisted.”
With the full breakdown of the 2020 winners now revealed and available to view in the Book of the Night, here are some of the highlights.Ogilvy took home the coveted
Grand Prixprize for their creative, thought-provoking campaign for Netherlands’ ProRail, which was also crowned the
Most Creative Influencer Marketing Campaign. The agency scooped another two Gold awards for campaigns with Boots and ŠKODA UK, taking home four in total.
CreatorIQwon a hat trick of awards, including the prestigious Industry Choice of Technology or SaaS, as voted for by the industry, and
Best Campaign Planning & Management Tooland
Best Influencer Discovery Tool.
rewardStyledid well for its work with luxury online shopping destination Mytheresa, winning Gold for
Best Fashion & Style Campaign, Most Effective Campaign for ROIand
Best Use of Data.
This year included three new categories in the mix. Best Cause-Led Campaign
Best Gaming Campaignwent to 160over90 for their epic EA SPORTS FIFA campaign, and
Best Use of Small Budgetwas awarded to Saulderson Media for Wondershare.
Paulina Solwayof Pulse Advertising & Talent Management was crowned this year’s
Industry’s Rising Staraward for her enthusiasm, knowledge and passion for the influencer industry, with one voter commenting: “Paulina showed expertise way beyond just researching, selecting and working with influencers.”
See the full list of winners by visiting the