The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their Gladrags. Although there wasn’t the glitz and glam of the physical event, we still celebrated in style from the comfort of our own homes with an online-only event yesterday afternoon (19 August). 

We encouraged the audience to dress up and join in as we celebrated creativity, innovation and success across the 24 categories as judged by the amazing panel of industry experts.

Founder Matthew Wood, who kicked things off with a welcome speech, commented:
“Now, what was very clear is that whilst influencer marketing works well for reach, it is also increasingly being adopted as part of grown-up, joined-up, integrated marketing campaigns.”

“Like you, we are committed at Talking Influence to shine a light on the brilliant and smartly executed campaigns that are thrusting this industry into the spotlight for the right reasons, and helping to entice away more budget from established channels each and every month. Congratulations to all the winners and those shortlisted.”

With the full breakdown of the 2020 winners now revealed and available to view in the Book of the Night, here are some of the highlights.

Gold winners

Ogilvy took home the coveted

Grand Prix

prize for their creative, thought-provoking campaign for Netherlands’ ProRail, which was also crowned the

Most Creative Influencer Marketing Campaign

. The agency scooped another two Gold awards for campaigns with Boots and ŠKODA UK, taking home four in total.  


won a hat trick of awards, including the prestigious Industry Choice of Technology or SaaS, as voted for by the industry, and

Best Campaign Planning & Management Tool


Best Influencer Discovery Tool.

First-time entrant


did well for its work with luxury online shopping destination Mytheresa, winning Gold for

Best Fashion & Style Campaign, Most Effective Campaign for ROI


Best Use of Data.

This year included three new categories in the mix. Best Cause-Led Campaign

was awarded to MSL for the Huawei: Storysign campaign;

Best Gaming Campaign

went to 160over90 for their epic EA SPORTS FIFA campaign, and

Best Use of Small Budget

was awarded to Saulderson Media for Wondershare. 

Paulina Solway

of Pulse Advertising & Talent Management was crowned this year’s

Industry’s Rising Star

award for her enthusiasm, knowledge and passion for the influencer industry, with one voter commenting: “Paulina showed expertise way beyond just researching, selecting and working with influencers.”

See the full list of winners by visiting the

website here.

For an overview of this year’s winners, and see how to claim gold next year, download the official Book of the Night.

On behalf of the Influencer Marketing Awards, Talking Influence and the Influencer Marketing Show, a huge congratulations to the winners and shortlisted companies. Thank you to our sponsors and to everyone that joined us. We look forward to welcoming you back in 2021!

Enjoyed the Influencer Marketing Awards?

If you enjoyed the Influencer Marketing Awards, there’s no doubt you’ll be interested in this year’s virtual Influencer Marketing Show taking place in November. The IMA winners, entrants and participants will tune in to listen to four days of curated content, network online and learn from the experts.
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