A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Pinterest Quietly Tests New Shopping Features
Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look for inspiration. These include product ratings, Popular, and “Best Seller” labels to draw more attention to product pins in the...
Twitch’s Watch Parties Are Now Available to Creators Around the Globe
Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to viewers on Amazon Prime. In April, Twitch allowed top Twitch live-streamers in the US to host Watch Parties. Now, Watch...
Meet the Industry’s Rising Star: Paulina Solway Paulsen
The Influencer Marketing Awards’ Rising Star category recognises the success of individuals that have not long entered the influencer space who are excelling in their area of work. Following a final judging round where the shortlisted candidates voted for by the influencer marketing industry were interviewed by the esteemed judging...
ASA Publishes New Guidelines For Influencers
The Advertising Standards Authority has published AdHelp’s information for influencers in New Zealand titled “Influencers: Making it clear that ads are ads” to highlight the importance of clearly identifying advertising, including influencer advertising content. The new guidelines outline that an influencer may “be an advertiser” and “may act as...
Directory Q&A: Open Influence on What You Should be Measuring and Influencer Selection Processes
We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since the company was founded. What sets you apart from others out there in the space? Our approach is unique. Though...
How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers
Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and position Hotels.com as a brand that rewards customers by providing the best choice of accommodation in the most exciting locations....
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