A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
E-Commerce is Coming to TikTok as Creators Will Start Selling Merchandise
Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce platform Teespring allows creators to include links to their Teespring products in their videos. Creators will be able to create...
Influencer 50 2020: Nominate the Industry’s Leading Individuals
Influencer 50 nominations are once again open for Talking Influence’s annual celebration of individuals from across the globe that are striving to improve the influencer marketing industry and have provided solutions and innovations as the industry accelerates. Talking Influence is calling on YOU – the industry – to have your say...
How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook
With an extremely low barrier to entry and the potential to make great money simply following a passion, the business of pro streaming is a flashing neon beacon luring hopefuls in droves. If you’ve got a computer, a game (or other great hooks) and the right software, you can...
Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns
Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously driving campaigns’ ROI up relies on a thorough workflow. Here are five best practices to stack the odds in your...
Walmart is Joining Forces With Microsoft on TikTok Bid
Just after the news broke that Kevin Mayer resigned as TikTok’s CEO amid rising pressure from the US government, retail giant Walmart said it is working with tech giant Microsoft on its efforts to acquire TikTok’s US business from Chinese-owned ByteDance. The news was first reported by CNBC....
TAKUMI Launches New Creative Division, TAKUMI X
Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers in the UK, US and Germany agreeing that branded content is boring and uninspiring. With marketers struggling to create effective campaigns...
Recommended
