Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
Livestreaming on Amazon Launches For Influencers
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming. The new feature will enable them to bring their products to life and connect with their fans by livestreaming directly on Amazon – all while earning commissions from qualifying purchases...
Why the Pandemic Offered the Boost Influencer Marketing Needed
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
Byte Sees Record Downloads Following Trump TikTok Backlash
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads last week. While India banned Chinese apps including TikTok at the end of June, Byte does not currently operate in...
#BrandShareTheMic – How Livity Helped Brands Put Words Into Action on Instagram
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations across the industry had been encouraging but so far that’s all they were – conversations. Purpose has been the marketing...
How to Make Your Marketing More Diverse and Inclusive – And Why You Should
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the forefront, many marketers and influencers are looking for concrete ways to improve their role in fostering diversity and inclusivity in...
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