American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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A Pledge to Close the Influencer Pay Gap
In the 2019 Influencer Marketing Rate Report, Klear reported that female influencers were paid 33% less than male influencers. As of March 2020, female influencers made up 84% of the industry and the gap had widened. The findings from Klear have been supported by a 2020 study from HypeAuditor – which...
Influencer Marketing Awards 2021: Introducing Our Judges
The Talking Influence team, along with industry input, have been working hard to secure a judging panel that is representative of our industry and inclusive of people from all areas of the influencer marketing sphere. Tasked with considering every entry, the judges will be using their experience and expertise to...
Instagram Announces New Live Rooms Feature
Instagram users have previously been able to live broadcast on the app, inviting one other user to join. The new Live Rooms feature allows up to four people to partake in a live broadcast. In Instagram’s blog post announcing the feature, they said; “We hope that doubling up on...
YouTube Safety and the Rise of Aspiring Child Influencers
The new feature will be targeted towards parents of ‘tweens’ and young teenagers, who are ready to move away from the YouTube Kids app which hosts a curated selection of content suitable for children under the age of 13. In a blog post announcing the new feature, James Beser, YouTube...
New in Pinterest Creator Tools
Pinterest previously has not identified itself as a ‘social media’ platform in the same vein as Twitter, Facebook, or YouTube. However, the introduction of story pins in September, and the app’s report that they reached over 400 million monthly users last summer, shows that the app is building a...
Facebook Announces Launch of TikTok-style Video Application for Rappers
Facebook’s new product experimentation team has launched a content creation app exclusively for rappers – BARS. The app hosts professionally developed tools for rappers, including an auto-rhyme dictionary for beginners and a freestyle mode that generates random words for creators to develop into their unique rap. The app has a...
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