A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
What TikTok Made Cool: 80’s and 90’s Style
Some may find it ironic that TikTokers are paying homage to the 80s and 90s, as many of its users weren’t even around then, with GenZ-ers only just falling into the threshold of ‘90’s kid’. We no longer need to look towards major fashion houses for the latest...
IMS Global 2021 Roundup: Day Three (Creator Day)
Jennifer Quigley-Jones, CEO of Digital Voices was our host today, and it was great to see how passionate she was engaging in conversations with our speakers during the live Q&As. As well as hosting the Q&As, Jennifer sat on the ‘How to Authentically Transition to Audio?...
How Influencers are Emerging as Tomorrow’s Brand Owners – The Rise of Multi-hyphenates
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
IMS Global 2021 Roundup: Day Two
Today’s host was the knowledgeable, digital marketing thought leader, Jason Falls, who tuned in live from the US to host the insightful live Q&As with our speakers, and provided us with his key takeaways from the day. Impact opened the show with their thoughts and predictions for...
WTF Series: WTF is Influencer Retention?
That’s why successful brands prioritise influencer retention: that is, keeping the same influencers engaged month after month, quarter after quarter. By focusing on strengthening your existing connections to fans, you can maximise the lifetime value of each relationship and reliably expand your earned media footprint, instead of constantly trying...
Regular Entries to the Influencer Marketing Awards Close in 24 Hours!
The final deadline to enter the awards is now just two weeks away, so it’s time to craft your winning entry. Submitting your entries before tomorrow means that your entry fee will be £295 – it will go up to £395 on the 16th of April! We hope that you’...
Recommended
