A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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IMS Global 2021 Roundup: Day One
Day one of the show was hosted by long-term friend of Talking Influence and The Influencer Marketing Show, Scott Guthrie, from the Influencer Marketing Lab. After each session, Scott chaired a Q&A with the speakers, taking a deep dive into their topic of discussion answering questions from the...
Influencer vs Creator: What’s the Difference?
Seemingly parading their freedom and claiming work as the purpose for their trips, influencers received widespread condemnation on social media – so much so, that the conversation reached national daytime television. The proliferation of inauthentic sponsored content and arguably selfish behaviour gives many creators a bad name. We know consumers are...
IMS Global 2020 Throwback: Final Installment
The final Influencer Marketing Show Global session from 2020 that we’re looking back on is titled, ‘Don’t put all your eggs in one platform! The what, where and how of platform diversity’. The speakers covered key points such as: * Budgets are being increasingly scrutinised, so what is the...
IMS Global 2020 Throwback: Part Three
This is the penultimate video in the teaser series ahead of The Influencer Marketing Show Global next Tuesday. Make sure you catch up on the IMS 2020 session that we shared yesterday. In this session, our panelists spoke on the topic ‘Metrics That Matter: Understanding Influence Through Data, Creativity and...
How are Social Platforms Evolving to Monetise Creator Content?
We are all aware of the initial features and opportunities that allowed online content creators to earn money from their social posts, such as YouTube ad sense and promotional brand deals on Instagram. However, these are now just a couple of the ways in which creators can monetise their content,...
A Day in the Life: Gee Linford Grayson, UK & Ireland Creator Partnerships at Patreon
Gee joined Patreon’s Creator Partnerships team back in May 2020, when they opened their office in Berlin. Before Patreon, Gee was working at Soho House, programming their members' events in London and then later in Berlin.
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