A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
IMS Global 2020 Throwback: Part Two
Today we take a look at the IMS Global 2020 session ‘The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel’. The key points covered include: * How to promote your organisation’s values and purpose through harnessing the power of the influencer channel. * With...
Content Creator Awards Launched by Talking Influence
Since successfully launching the Influencer Marketing Awards three years ago, the team at Talking Influence has decided that as well as recognising and rewarding the excellent work of agencies and brands, it’s time to put the emphasis back on the Content Creators, highlighting the power that they have to...
Trends are Migrating from Other Social Platforms onto YouTube
However, like everything on the world wide web, YouTube does not exist in a vacuum. Part of its enduring strength has come from its ability to respond to and incorporate trends that have started on other platforms. Just as the developers behind YouTube have a key eye trained on the...
IMS Global 2021 Partner Spotlight: Influencity
It’s great to have Influencity involved as a partner for this year’s Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Are there any sessions that interest you in particular? As every year, we are proud to sponsor such an incredible event....
How is the Updated Shop Feature on Instagram Working for Brands?
Considering the events of the last year, it is no surprise that platforms are making interface tweaks that create more in-app shopping opportunities. Demand for social commerce was already high pre-pandemic. By 2018, 55% of online shoppers admitted to making a purchase through a social media channel. Then lockdown struck...
Our Early-bird Offer to Enter the Influencer Marketing Awards Ends in 24 Hours!
The final deadline to enter the awards is just under four weeks away, so there is still some time to craft your winning entry. The deadline for regular entries is 15th April, but to take advantage of our early-bird offer you’ll need to submit your entries before midnight tomorrow!...
Recommended
