American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
The latest posts only for subscribers
5 Instagram Growth Strategies Your Brand Needs to be Using in 2021
If there is a time to be growing your Instagram it is now, which is why I am going to present to you, what I, having grown hundreds of thousands of followers over the past couple of years, think are the most important strategies to be using on Instagram in...
Online Trolling: Is the End in Sight?
During the latter part of Caroline’s career as a presenter for popular UK television shows such as the X-Factor and Love Island, she became a target for online trolls who would harass her about the stories and rumors that were shared about her in the media. Caroline stood down...
YouTube’s New Applause Feature Allows Users to Tip Creators
Currently in its beta stages, the feature is available via the desktop site to creators who have been invited to test it by YouTube. Users can purchase an ‘applause’ for a standard amount of $2, which is essentially the equivalent to putting money in a ‘tip pot’. The total donations...
TikTok in the Charts
Statistics from Wallaroo Media, updated in February 2021, say that TikTok is now available in over 150 countries, has over one billion users, and has been downloaded over 200 million times in the US alone. But it is not just the videos on TikTok that have boomed in popularity; if...
Talking Influence is Launching a Podcast
Talking Influence, the monthly podcast, will feature interviews with key players within the influencer marketing industry including creators, talent managers, and influencer marketing specialists – we want to talk to anyone who represents the diverse industry. With our guests, we will be discussing the things that influence them, focussing on three...
#IMSGLOBAL21: Meet the Advisory Board
Our carefully selected advisory board members are dedicated influencer marketing industry experts who are taking on the role of ensuring IMS programmes include the most relevant topics to serve our community of attendees. Each forward-thinking board member will put their expertise to good use, helping to shape a progressive agenda...
Recommended
