A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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IMS Global 2020 Throwback: A Taste of What’s to Come…
During the lead-up to the Influencer Marketing Show Global that will be taking place next week, we will be releasing sessions from last year’s show every day leading up to the event. In this session, Stephanie Hoppe, Head of European Operations, and Krishna Subramanian, Captiv8 CEO and co-founder discuss...
IMS Global Sponsor, Traackr, Release Report on Top Beauty, Platform, and Influencer Trends
Research found in the recent report conducted by the data-driven influencer marketing platform, Traackr, found that fragrance, inclusive skincare, body positivity, and other TikTok-driven content was among the top beauty trends in the influencer market in 2020. Traackr’s ‘State of Influence: Beauty’ aimed to investigate how the challenges of...
The Importance of Events and Maintaining Community in the Influencer Industry
If a content creator was from out of town, they would have traveled in just for the occasion. Why? Because these events are for forging connections and building networks – to meet like-minded creatives and to connect with brands. These events are some of the few occasions that individuals could meet...
TikTok Health Content: Educational or Damaging?
There are certified doctors using TikTok to make educational content surrounding health and offer tips and advice to their audiences. TikTok users are certainly finding the information shared by doctors on the app helpful. The hashtags #DoctorsOfTikTok or #TikTokDocs have thousands of videos and hundreds of millions of views. Where...
The Metaverse is Coming – Are You Ready?
What is the Metaverse? The Metaverse is the next big thing in the online world. Literally meaning ‘beyond universe’ the term is used to describe the future of our online life which is essentially a shared virtual space. It combines an enhanced physical reality with a virtual space and encompasses...
Full IMS Global Agenda is Now Available Exclusively to Ticket Holders
We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. Be sure to read our speaker announcement, which is guaranteed to leave you wanting more. The Influencer Marketing Show team has hand-selected speakers...
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