American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025
It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.
The Mother of All Jobs – ‘How to’ as a Successful Mummy Influencer
On the one hand, you’ll suffer regular snide comments about ‘oversharing’ and ‘using’ your children. On the other, you’re doing a job at helping tens of thousands of other parents to cope – and you’ll receive many more positive messages thanking you for saving people’s sanity, relationships,...
What TikTok Made Cool: Cottagecore
Picture Hansel and Gretel in the woods, think Beatrix Potter’s Peter Rabbit illustrations. Cottagecore is the romanticised version of agricultural living, IRL. The popular internet aesthetic is a visual-heavy concept that incorporates fashion, interiors, makeup, and sometimes activities. A Cottagecore mood board would certainly include picnics, flower arranging, baking...
TikTok Partner with Stonewall for LGBTQ+ History Month, and Beyond
According to General Manager at TikTok for the UK and Europe, Rich Waterworth, one of TikTok’s core principles is to celebrate diversity, fostering an inclusive community. TikTok is a creative hub for people from all walks of life, who are diverse in gender, sexuality, age, and background. The platform...
How Brands Can Empower Influencers in 2021
The answer? By staying attentive to content creators’ evolving goals and priorities, brands can not only prompt increased influencer activity but also lay the groundwork for lasting, mutually beneficial relationships that appreciate in value over time. To better understand how brands can build impactful connections with content creators in 2021,...
Why Brands Need to Engage with Influencers Cautiously in the COVID-19 Climate
The debacle has now escalated further with influencers snatching the headlines once again. Many continue to soak up the sun at resorts in the Gulf in spite of the UK government’s attempts to enforce the message through a new ad campaign warning that holidays are “illegal” as new flight...
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