A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Scouting Future Talent on TikTok
You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing that seeking talent on TikTok drums up a significant amount of engagement. TikTok’s campaign with Storm Management and Rimmel...
Meet 9 Creators Breaking the Mould on TikTok
TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with social content are becoming a thing of the past, as the app’s users embrace the imperfect over the perfect...
Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective
Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with a $500,000 fund; YouTube shells out $100 million for top “Shorts” producers; since last November Snapchat has paid $1...
Children’s Internet Code and How Social Platforms are Preparing For It
In September 2020, the UK’s independent data authority, the Information Commissioner’s Office, introduced the Age Appropriate Design Code, allowing companies a year to comply following concerns relating to privacy, inappropriate advertising, and tactics to keep children online for long periods of time. The Information Commissioner’s firm decided...
How Social Media is Reinventing the Book Club
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.
TikTok Community Invited to Use First Virtual Try-On Service: The Future of AR
JD and Nike have created this campaign in close partnership with TikTok’s Creative Lab. The 3D AR branded effect will allow anyone to try on all three colourways of the new Nike trainer. The TikTok community will be able to explore a fun new way to try out new...
Recommended
