“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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How Influencer Marketing Can Prep for the Cookieless Future Now
By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the influencers directly, brands will have their own wealth of insights into target audiences and performance metrics, as well as a better...
Understanding Measurement and ROI with Influencer Marketing Investments
But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working with influencers?” The truth is, there isn’t one single answer. Part of what makes influencer marketing such a powerful...
Petition to Make Verified ID a Requirement for Opening a Social Media Account Gains Momentum
A petition initially launched by model and media personality, Katie Price, in order to tackle online hate has gained momentum again over the past few days and now has over half a million signatures, and this number continues to grow. Social media users and popular influencers are actively campaigning online...
The Ethics of Producing Travel Content Post Pandemic – How do Creators Ensure That They Are Not Becoming Out of Touch with Their Audiences?
The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments that they couldn’t always make. However, while the pandemic has brought its own issues, it’s possible it may...
TikTok’s Pop-Up London Venue Built to Interact with Influencers and Create Content
The TikTok For You House is based in Westfield’s West London site and opens to the public on 22nd July. Aspiring TikTok stats, or those who want to brush up on their TikTok creation skills, will be able to book into sessions with successful TikTok influencers including, teenage creator...
Five Influencer Archetypes: Finding Your Perfect Fit
The Artist Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in constructing fantastically edited grids. Either way, this archetype usually benefits from a passionately engaged audience who are tripping over themselves...
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