You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing that seeking talent on TikTok drums up a significant amount of engagement.
TikTok’s campaign with Storm Management and Rimmel London will be a UK-based initiative. The UK TikTok community is being called upon to join in with challenges based on different themes using the branded hashtag #DiscoverMe.
The competition launches today and will continue to run over the next three weeks, aiming to revolutionise how up and coming talent is discovered in the UK. Entrants are encouraged to showcase their unique talent and creative flair, focusing on personal style, lifestyle and creating a look with an exclusive Rimmel London branded effect.
A select number of talented creators will then be chosen to meet Storm and Rimmel London, with one person set to become the next recruit for Storm Vision, Storm Management’s digital division. The winner will also secure a 12-month contract with Rimmel London.
Inclusivity in digital talent scouting
Scouting talented creators through TikTok allows creators from all walks of life to contribute to TikTok’s diverse range of content, and the impressive prize package is an example of how successful you can become when scouted in today’s digital world.
A TikTok-based casting allows anyone with a TikTok account to get involved and be recognised for their creative passion. This opens opportunities for those who may have previously missed out on these opportunities due to work and personal commitments, as well as travel costs and distance.
Kristina Karassoulis, Luxury Brand Partnerships, TikTok said: “Diversity and creativity are at the heart of TikTok, and by using our Branded Hashtag Challenge in the #DiscoverMe campaign, Storm Management and Rimmel London are tapping into TikTok’s diverse community of undiscovered talent.
“This new and exciting way to scout for talent recognises the changing way people interact with brands, seeking out authentic and relatable personalities to aspire towards. We’re thrilled to be working with them on this campaign and can’t wait to see the UK’s leading creators put centre stage in the world of fashion and beauty.”