A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Instagram Sticker Links Available to All Users as Social Commerce Booms
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their followers. It was at this time that Instagram started testing link stickers for these users, allowing them to include tappable hyperlinks...
What Do We Know About Amazon's Clubhouse Competitor So Far?
The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.
Further Than the Grid: the Success of Influencer Founded Brands
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at the heart of their very own brand with successful track records. Looking at a few of the extreme success stories...
Employee Branding: Employee Social Media for Brand Amplification
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain number of employees in the United States have implemented an employee branding programme within their branding strategies. In Europe, however,...
The New Era of Influencer Campaign and Business Management
The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved. But the increasing number of...
WTF Series: WTF are Adorkables?
To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to ‘colour within the lines’ and to accept anything as binary just because that’s the way it’s been done before. This...
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