The next major platform to break onto the scene with a Clubhouse competitor is Amazon. It has nailed e-commerce, given Netflix a run for its money with Amazon Prime Video, and has a huge and loyal usership, so why not explore the world of social audio, too?

Amazon has given the new app, that is initially set to launch in the US, “Project Mic”. The app will give anyone the ability to make and distribute a live radio show, complete with music. The ultimate aim of the app is to reinvent the radio space, giving it a more social appeal.

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