A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?
A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This
At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.
What’s Got Us Talking in February 2022?
Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens camera’ tool to see what items of furniture and soft furnishings could look like in their homes. Users then have...
Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?
When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.
How to Successfully Work With Gaming Influencers to Drive Results
Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out how to improve your gameplay in Fortnite. A few years ago, only a niche online community was aware of these...
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