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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Are NFTs the Next Big Thing for Content Creators?
Collins Dictionary has chosen “NFT” as the word of the year for 2021 – but what are they, and what do they mean for content creators?
Shoppable Livestream Influencer Marketing: Is Social Media Turning into QVC?
Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about external events, to the space where events were actually happening. Livestreaming provides a direct, impulsive connection. Followers of influencers or...
Protecting the Young and Vulnerable: How Are Kid-fluencers Protected During Influencer Marketing Deals?
Social media influencers have become an effective and agile tool for marketers over the last decade. They help to build trust with consumers and produce entertaining content that results in conversions. It’s no wonder this role has started to expand into a more diverse range of contributors. Among the...
Directory Q&A: Sway Group
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please can you...
What Does the Future Look Like for Short-Form Video Content?
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...
Utilising Instagram’s Tools: Should Influencers be Subtitling as Standard?
I’ll hazard a guess that you’ve used the subtitle button on Netflix perhaps more times than you’d care to acknowledge. Whether you are deaf or hard of hearing, perhaps the oven fan is a little loud, you could be ESL, it could be late at night, or...
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