Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
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SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
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WTF Series: WTF is Grown-Up Influencer Marketing?
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it. Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing that didn’t align with the brand; influencer marketing that was clearly staged (remember that Listerine ad?); influencer marketing that...
How to Charge Your Worth as an Influencer
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
Why Do Brands Need More Than Just a DSP?
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a place on most media plans for their size and ability to quickly scale, but there is an imbalance between consumer...
Here’s Why Creators and Influencers Must Be Part of Your Strategy in 2022 and Beyond, and How to Get Started
There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how they engage with the brands they want to buy from. In response, many brands are moving their advertising dollars from...
#TalkingInfluence30: Meet the Top 30 US Pioneers in Influencer Marketing 2022
As Talking Influence’s portfolio expands to the US, having hosted IMS NYC earlier this year, and with the US Partnership Awards fast approaching, we wanted to recognise some of those who are pioneering influencer marketing in the States. The list has been attentively created using a combination of nominations...
Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners)
So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?
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