Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
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SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
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Who’s Making Waves in the Partnerships Space? USPA Shortlist Announced
The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership marketing activations in the US. After much deliberation, the judges decided who should receive the gold, silver, and bronze accolades for...
Meta’s Latest Influencer Experiment – Super Livestreaming
Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position itself as THE giant in the social media space. Last week, Reels were the hot topic, and this week we...
GA4: Why the New Platform is Set to Revolutionise Marketing
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance all Universal Analytics capabilities and reduce brands’ reliance on cookies across platforms and devices. Machine learning will be used to...
A Day in the Life: Aaron King, Senior Account Director - Influencer Marketing, ITB Worldwide
Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing agency and media company. Aaron was then promoted to the Senior Account Director role in January 2022. In his current...
Influencer Marketing: Injecting Authenticity into the Entertainment Industry
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate the latest episode of a hit TV show or a new album release? Much of this now happens on social...
Facebook Next in Line to Axe Live Shopping Offering
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering will be coming to a close. As of 1st October, two years after releasing the QVC style feature for influencers...
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