Today, media giant News UK has launched The Fifth, its own full-service influencer marketing agency with storytelling and authentication at its heart. Oliver Lewis will be heading up the
YouTube is no longer the number one place to view influencer content, with Instagram now leading the way as brands move towards ‘honest disclosure’ of partnerships, according to Rakuten Marketing’
It’s safe to say that influencer marketing as a concept is nothing new. Brands and businesses have been using public figures to endorse their products and services since 1760
MSL, Publicis Groupe’s PR and communications network, has revealed its new influencer offering named MSL Fluency, a “transformative end to end, global influencer marketing service” that will be led
The inaugural Influencer Marketing Awards (IMAs) is less than two weeks away and we are counting down the days. With the show just around the corner, we’re pleased to
Talking Influence was a media sponsor of Bad Influence founded by Hachi Digital, so, we took a train to London to attend in what was indeed an interesting morning discussion
The inaugural Influencer Marketing Awards (IMAs) is just under two weeks away and we couldn’t be more excited! With the show just around the corner, we’re pleased to
Over the last month, the media-storm around BBC One Panorama ‘Million Pound Selfie’, and the infamous Fyre Festival on Netflix has caused yet another backlash about the lack of
Today is International Women’s Day, and the theme this year is #BalanceforBetter as a balanced world is a better world. We wanted to take this opportunity to celebrate the
Facebook has formed a new funding program in a bid to work with publishers and influencers on developing new shows for its video service platform, Facebook Watch.The development follows
Instagram is a major force in retail, and shoppable social is now mainstream with 29% of millennialsin the UK and the US buying this way. The platform has disrupted e–
It’s certainly been a busy couple of months for influencer marketing platform Buzzoole, following its additional funding and launching the “industry-first” Influence Marketing Benchmark to help improve the
