Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social.
Known as
The notion that video is exclusively an online marketing format has dominated the discourse surrounding video advertising in recent years however regardless of the mode of delivery – be it via
Amazon-owned Twitch might be the ultimate social media platform that the average consumer has never heard of. Its specialism in ‘video games, pop culture, and conversation’ won’t appeal
Recent research found that 75% of brands are using influencer marketing and of those that use it, almost half (43%) are planning to increase budgets in the next year. With
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck.
This figure
