According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer
H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into
Capture, Engage, Inspire action
In the competitive market of social ads, brands find it challenging to capture and maintain the attention of their target audience. Many brands have difficulty in
Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65%
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as
Major sporting events like the Olympics and World Cup have always awarded gold medals to athletes as well as golden opportunities, particularly in the form of lucrative advertising possibilities. The
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer.
Looking at the DACH region – which includes Austria,
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a
In 2014, 3.2 billion people, or nearly half the population of the planet, reportedly tuned in to watch the World Cup on TV, with as many as one billion
Television has long been used as an influencer channel, often combined with celebrity endorsement in the form of commercials. The problem with TV, including programmatic TV, is that brands are
