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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Directory Q&A: Stargazer
Neve Fear-Smith chatted with Antoine Forest, CEO at Stargazer to find out more about what they offer. What is Stargazer? Please give our readers an overview of what you offer. Stargazer is an influencer marketing platform and agency. We create branded content at scale for mobile apps, e-commerce, and Web...
Deep Dive: How Can Influencer Marketing be an Answer for All Brands?
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
What’s Got Us Talking in March 2022?
In this month's round up of updates happening in the social media space, we have picked up on a multitude of changes taking place on Instagram, as well as a new video update from Pinterest and the controversial introduction of ten minute TikTok videos.
Why LinkedIn Creator Mode is Now a Hot Commodity
Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters. LinkedIn has seen a near 50% percent increase in the number of people following creators using the feature and an...
Deep Dive: Will TikTok Reign Supreme in 2022?
With over a billion users and having taken the top spot for most downloaded app of 2021 with 656 million downloads, TikTok is not a platform that should be avoided. But will the platform continue to reign in 2022? Or will this be the year that the hype dies down?
Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric
This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.
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