Neika was part of the team that launched the IPSY Studio, a space for creators and brands to make content in Santa Monica. Since joining the company, Neika’s role has grown, having achieved multiple promotions as the startup grew to become one of the world's largest beauty subscription brands.

Now, Neika encompasses the responsibility for creator and influencer partnerships across all six of the BFA brands, including an extensive creator seeding programme of more than 6000, and the company’s affiliate programme.

In the past year alone, Neika has had the opportunity to work with huge names in the beauty and influencer space including Khloe Kardashian, Addison Rae, Halsey, Patrick Ta, and Huda Kattan. One thing that Neika says continues to remain steadfast in all the years she has been at the company is BFA's commitment to development and support with partnerships in the creator community.

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