With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.

When asked why they are not following suit, the main hesitation from marketing managers seems to be that influencer marketing provides no measurable ROI. In order to explore this, we have put together this deep dive into outcome-based influencer partnerships and how they can satisfy a CMOs’ need for measurable ROI…

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