InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average
As video advertising continues to grow, influencers will play an increasingly important role for brands looking to stand out in the video space. The growth potential of influencer video is
Today, every brand relies on digital content to deliver personalised and relatable experiences to consumers. Digital creators like influencers and celebrities are revolutionising how that content is being produced and
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers
The influencer marketing industry is in transition. After years of relying on vanity metrics such as likes and followers as criteria for selecting creative influencers, it’s become clear these
Will virtual influencers really become a central component of the advertising mix? Dudley Nevill-Spencer, the face behind The Virtual Influencer Agency, thinks so. As the creator of virtual influencers
Video-sharing app TikTok has apologised after a BBC investigation found that some of the platform’s younger users felt “exploited” by influencers on the app. According to the BBC,
With the immense growth of influencer marketing in the last few years, brands are beginning to wonder: what happens when influencers age? Do they outgrow campaigns? After all, influencers are
The influencer marketing debate rages on with the latest research from Fresh Relevance revealing that only 22% of UK retail brands are currently using influencers. Yet, the same research also
For brands working with influencers, there’s been a noticeable shift away from engaging in one-off projects to establishing more long-term relationships – turning those influencers who already love
Influencer marketing has come a long way, but the journey was not free from pitfalls. The disastrous Fyre Festival — and its accompanying documentaries released on Hulu and Netflix — tarnished many
