In 2016, the Instagram feed algorithm was displayed in chronological order. Instagram claimed that this meant that users only saw half of their friends posts on their feed. They argue
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to
The arrival of virtual influencers is making human influencers work more for their money. As virtual creators are becoming more popular in the space, we speak to Charlie Buffin, founder
Britain is a nation of sports lovers. That much is undeniable. From Wimbledon and the Grand Prix to the Women’s Football World Cup and perhaps most exciting of all,
California-based company, Seed, which produces beautifully designed probiotic supplements, has recently started to require its social media influencers to pass an exam before they can endorse any of the
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began
The Content Creators Register is the UK’s first professional membership organisation for bloggers, vloggers, and social media influencers. The organisation gives passionate content creators a means of setting themselves
Influencer marketing spend in the US and Canada has grown 83% year-on-year as investment in the channel continues to increase, according to research from influencer marketing measurement company,
Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. However, the potential issues that brands could face when working with nano-influencers
Pinterest has opened a new office in Singapore in the APAC region – one of the company’s fastest-growing regions. Ayumi Nakajima, country manager, South East Asia & India, will
Ahead of VidCon, Facebook announced it is making a series of updates that aim to provide creators with more opportunities to make money on the platform as it competes with
