It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy
In an age where anyone can call themselves an “influencer”, the marketing industry is, understandably, in a state of flux. As the volume of content creators has spiraled and the
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology
When it comes to social content creators, one size does not fit all. They may all have content creation in common, but their priorities, abilities and market value vary across
In the past year, global brands have massively increased their influencer marketing budgets and it is projected that the global figure for influencer marketing spend will grow to $8.08
Influencer 50 is back for 2019 to celebrate and recognise the year’s most influential and inspiring individuals that are driving the influencer marketing industry forward, as voted for by
The industry has been buzzing over Instagram’s test to hide likes. Some have even gone so far as to suggest that without likes influencer marketing is dead. Since we
Marketing platform Zyper recently raised $6.5 million in Series A funding led by Talis Capital, Forerunner Ventures and Y Combinator. The investment comes at a time when many consumers
More and more brands are turning to influencer marketing to reach relevant audiences and advertise their products in a genuine way. However, the growing popularity of this form of marketing
Since launching our influencer marketing agency four years ago, it’s become clear to me that some marketers have often disregarded the need to focus on local territories in their
