SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
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Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
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Global Savings Group and Pepper.com Partner to Become a Multifunctional Tech Company
Market leaders Global Savings Group (GSG) and Pepper.com (Pepper) have signed a partnership deal that will bring together the world’s largest shopping community and Europe’s leading shopping recommendation and rewards company.
Google’s Partnership with FMTC: How Will It Affect the Affiliate Industry?
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
A quick google search for ‘data driven influencer marketing’ brings back a vast amount of results. But is data the industry’s biggest con?
Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
5 Tips for Building Successful Relationships with Content Creators
The year is coming to a close, and brands are busy setting strategies for the new year.
Acceleration Partners to Bolster Influencer Marketing Offering with Exciting Acquisition
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
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