Any serious marketer has a copy of Jay Levinson’s 1984 book, Guerilla Marketing on his or her bookshelf. Because finding creative ways to do more with less, as Levinson
Instagram is working hard to maintain its position as a favourite among both creators and brands engaging in influencer marketing. The social platform has recently announced several developments, including allowing
What a night…On March 26, the first-ever Influencer Marketing Awards (IMAs) went out with a bang, as over 270 representatives from leading brands, agencies and tech platforms flowed
Self-serve influencer marketplace Tribe has announced its launch into the US in addition £5.7 million Series A funding from multiple investors from across the globe, including Gresham House
Global influencer marketing analytics software InfluencerDB has announced its new requested Campaigns feature, which allows brands to manage and analyse their influencer campaigns from beginning to end all in one
In under two years, influencer marketing platform Model Village has established itself as a pioneer of high-end influence, running successful campaigns at scale on behalf of premium brands (Estee
We’re extremely excited to have on board Traackr as a category sponsor (Best Sport & Fitness) for the Influencer Marketing Awards (IMAs). Ahead of next Tuesday’s awards ceremony
Today, media giant News UK has launched The Fifth, its own full-service influencer marketing agency with storytelling and authentication at its heart. Oliver Lewis will be heading up the
YouTube is no longer the number one place to view influencer content, with Instagram now leading the way as brands move towards ‘honest disclosure’ of partnerships, according to Rakuten Marketing’
It’s safe to say that influencer marketing as a concept is nothing new. Brands and businesses have been using public figures to endorse their products and services since 1760
MSL, Publicis Groupe’s PR and communications network, has revealed its new influencer offering named MSL Fluency, a “transformative end to end, global influencer marketing service” that will be led
The inaugural Influencer Marketing Awards (IMAs) is less than two weeks away and we are counting down the days. With the show just around the corner, we’re pleased to
