It seems a fairly obvious thing to say for marketers not to put all of their efforts into Instagram at the expense of other channels but with Instagram considered the
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total
Influencer marketing has stirred up a lot of debate over the last few years. This is partly because of the ad and data transparency issues that have arisen, and partly
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its
Every consumer lives in a different world than the next, creating increasingly individualised realities with every new followed account, liked page, and comment. The algorithms that guide news consumption and
The social media world is highly competitive. It is not easy for social media platformers to get many users, and more challenging to play an active role across borders. In
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search
In today’s marketing world, brands chase after influencers, tastemakers, and celebrities to tout their brand and increase awareness. As the trend of influencer marketing has increased, subcategories such as
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers
