BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period.
Surprisingly, the new
Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending, or efficacy. According to a recent study, it’s been found that businesses
Influencers have gotten a bad rap lately. There are growing concerns about how individuals with a large social media presence commercialise their following. Prior to the recent backlash, paid promotions
In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are
With TikTok quickly gaining traction, we chat to David Neuman, director of social media and sales strategy at RhythmOne about how advertisers can succeed on the platform, what they can
The influencer marketing industry is in flux. We are seeing influencer engagement rates hover at all-time lows, while paid media spend on boosting influencer posts are surging. As a
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’
