• Influencer Marketing

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HelloSociety Unveils ‘First-to-Market’ Measurement Campaign Impact Study Tool

HelloSociety, a social-first creative agency owned by The New York Times Co, has launched its first-to-market measurement Campaign Impact Study (CIS) tool, providing brands with a unique

By Guest Writer

/ 24 Apr 2019

• Influencer Marketing

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What is Stopping Marketers Investing in Influencer Marketing and How to Change Their Mind

A recent study found that 90% of marketers plan to maintain or increase their influencer marketing budget this year. It’s a hefty percentage, but in line with growth so

By Guest Writer

/ 23 Apr 2019

• Influencer Marketing

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Instagram’s Checkout Feature Means Brand Marketers Need to Focus on Authenticity More Than Ever Before

Instagram has recently launched its new in-app checkout feature for retailers. The feature means that customers can tap, view and purchase products from a brand’s shopping post within

By Guest Writer

/ 17 Apr 2019

• Influencer Marketing

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#BehindCarDoors: How MSL and Renault Achieved an Ambitious Year-Long Influencer Campaign

MSL took home three awards at the inaugural Influencer Marketing Awards for its work with Renault. The brave year-long campaign with just two parent influencers proved a huge success.

By Guest Writer

/ 16 Apr 2019

• Influencer Marketing

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How Facebook’s Brand Collabs Manager Tool Can Leverage Influencer Marketing

The growth of influencer marketing is commendable. It’s one of the most effective methods to reach out to your target audience and develop relationships with them. Influencer marketing helps

By Guest Writer

/ 15 Apr 2019

• Influencer Marketing

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Spotify Recruits New Influencer Marketing Agency

Spotify has chosen New Stance, a digital marketing agency for sport and entertainment brands, as its new UK influencer marketing agency. The agency and Spotify’s premium team will work

By Guest Writer

/ 10 Apr 2019

• Influencer Marketing

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The Impact of Virtual Influencers on Today’s Ever-Changing Media Landscape

There has been a lot of speculation around the rise of CGI influencers within the media industry, particularly as we’ve seen Shudu, EE’s virtual stylist, recently stepped into

By Guest Writer

/ 10 Apr 2019

• Influencer Marketing

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18-25 Year Olds Influenced More by Social Media Influencers Than Family and Friends

A new survey from design agency, 383, found that 18-25 year-olds are twice as likely to take advice from social media influencers than they are to trust the

By Guest Writer

/ 10 Apr 2019

• Influencer Marketing

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Can We Measure Not Only the Online but Offline Impact of Influencer Marketing Campaigns?

There are mainly two challenges in the influencer marketing industry; finding the right influencer and measuring the effect of the influencer campaign properly. I agree but I feel it is

By Guest Writer

/ 9 Apr 2019

• Influencer Marketing

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The State of Influencer Marketing in Sports Entertainment

A new survey from Cascade Influencer indicates that influencer marketing is fast becoming a staple marketing channel for sports teams across both the US and Canada. More than 65% of

By Guest Writer

/ 9 Apr 2019

• Influencer Marketing

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Meet the Industry’s Rising Star: Alex Burgess

The Influencer Marketing Awards’ Rising Star award, which was sponsored by The Fifth this year,recognises the successes of young individuals within the influencer marketing industry who are excelling in

By Guest Writer

/ 4 Apr 2019

• Influencer Marketing

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Marketers Are Taking a Year-Round Approach to Influencer Marketing According to Report

Performance-based marketing company Linqia’s The State of Influencer Marketing 2019 report found that influencer marketing has matured beyond a ‘test and learn’ tactic into an ongoing and effective

By Guest Writer

/ 3 Apr 2019