Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
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Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
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In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
Nominations Open for the Top US 30 Partnership Marketing Changemakers List
The time has come to submit your nominations for the first accolade list from Hello Partner - the Top US 30 Partnership Marketing Changemakers.
5 Influencer Marketing Trends You Need to Know for 2023
2022 has been the year that, finally, the influencer marketing space has been able to thrive with no restrictions across the globe. 2022 certainly looked very different to 2021 for the channel, and in 2023, we can see more new and exciting trends coming to light.
Are Container Tags the Future of Affiliate Marketing?
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers
First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.
In Conversation with Beckii Flint: “I don't want influencers to be an afterthought anymore”
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
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