Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote
Save for a few pets and AI robots, influencers are human. The last few years have seen a huge rise in service providers attempting to streamline and automate what is
Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal
As brands grow, turning to new channels like messengers, e-mails, push notifications, and social media teasers to reach your target audience is vital in today’s digital landscape. When
The term influencer marketing used to conjure an image of a young female with a product as such selfie style images used to be common a few years ago. However,
Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience
Fyre Festival received all the attention it was due but for all the wrong reasons. Two explosive and eye-opening documentaries aired earlier this year sealed its fate as one
The 13th annual Performance Marketing Awards hosted at the Grosvenor House Hotel in London went down a storm last night. Celebrating the best in the performance marketing industry, the UK’
Social media marketing platform Socialbakers has today released its 2019 Q1 Trends report that reveals that the use of #ad increased 133% in the last 12 months. As the influencer
With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping
Many large global consumer brands are increasingly looking to short-form video sharing app TikTok to expand their marketing campaigns at a lower price. Brands including Coca Cola, Calvin Klein,
The 2019 Influencer Marketing Show is set to be bigger and better than ever before, with a variety of new enhancements to provide plenty of food for thought for the
