Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated
In general, influencers have always had reach on their minds, paying particular attention to it each and every time a social platform tweaks their algorithm. Brands, on the other hand,
As influencer campaigns move from being a PR tactic to a strategic tool that’s integral to digital media marketing, it’s time to define the next wave of innovation
Earlier this month The Telegraph reported brands were starting to invest based on some surprisingly high user numbers, but TikTok is still light years behind other platforms and has a
Influencer marketing platform Traackr has released two industry-first influencer marketing measurement tools, creating a new standard for understanding the value of influencer marketing. The lack of reliable measurement for
Talent management company Gleam Futures is launching its own brand consultancy, Gleam Solutions. The consultancy will provide talent marketing solutions to enable brands to access millions of creators globally and
Since influencer marketing platform Whalar launched in 2016, the team has grown to nearly 100. The latest additions to the team are nothing short of impressive. Bob Greenberg, the founder
E-commerce site Revolve has partnered with fashion influencer Aimee Song to launch its first in-house influencer ready-to-wear apparel collection called Song of Style. This is Revolve’
Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was
Influencer marketing in the UK has been afflicted with several issues, from influencer fraud and lack of transparency to the inefficiency of measuring return on investment. These are not new
Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe.
The self-serve platform helps brands find
At the end of April, Instagram announced it is testing hiding public ‘like’ counts on videos and photos. The test will only be in Canada, and likes will be hidden
