Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement
Return on investment (ROI) is the Holy Grail of influencer marketing. A tired and lazy analogy, yes but it kind of works; a lot of people are out there looking
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host
Think social influencer, and what comes to mind is likely some impossibly glam, effortlessly stylish, charming, hilarious, and/or savvy web celeb. They have loads of devoted followers who double-
As an experienced influencer marketing and social media expert, specialised in devising creative campaigns for luxury brands, Rachel Clay has a unique viewpoint on this fast-paced industry. Having started
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might
According to Markets & Markets, the global influencer market is currently estimated at £4.5 billion in 2019. According to the Advertising Standards Authority (ASA) and Committees of Advertising Practice
After the whirlwind of the Influencer Marketing Show, Day 2 kicked off with another variety of impressive sessions and debates that got people talking and celebrating the best of the
The Influencer Marketing Show, co-located with PI LIVE, began with a bang this morning at London’s Old Billingsgate. Today saw over 2,500 attendees (the highest ever yet)
With Q-83 a headline sponsor at the Influencer Marketing Show, we thought it best to catch up with the managing director, Anthony Richardson ahead of the two-day event
Have you ever met an ‘influencer’ who likes being called an ‘influencer’? The word influencer has become tarnished. Partly due to the BANJO influencer – an acronym thought up by consultant
