COVID-19, the topic on everybody’s lips at the moment. Turning the world on its head, the virus has spread globally and changed the day-to-day lives of
With Instagram Live views accelerated by 70% during the first week of April according to Facebook, influencer marketing agency Digital Brand Architects (DBA) has partnered with web design start-up
YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved
The first TikTok influencer beauty brand has arrived. With the help of Gen-Z influencer agency Fanbytes, TikTok ‘twinfluencers’ Shanae and Renae Nel AKA the Nel Twins have launched the
In an increasingly digital world, more brands are turning to influencers to build an online presence and connect with consumers. But gauging the impact of your efforts can prove challenging.
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability.
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe?
HypeAuditor’s
The Coronavirus outbreak has been a shock to the system for the whole of the ad industry and YouTube creators. Many brand sponsorships are postponed or cancelled and creators who
Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement.
Upfluence analysed Twitch data from February 15 to March 22
Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the brand’s creative team. The
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices.
According to Buzzfeed News, the Instagram post
