With the immense growth of influencer marketing in the last few years, brands are beginning to wonder: what happens when influencers age? Do they outgrow campaigns? After all, influencers are
The influencer marketing debate rages on with the latest research from Fresh Relevance revealing that only 22% of UK retail brands are currently using influencers. Yet, the same research also
For brands working with influencers, there’s been a noticeable shift away from engaging in one-off projects to establishing more long-term relationships – turning those influencers who already love
Influencer marketing has come a long way, but the journey was not free from pitfalls. The disastrous Fyre Festival — and its accompanying documentaries released on Hulu and Netflix — tarnished many
Almost exactly one year ago, Instagram founder and former CEO Kevin Systrom brought journalists, content creators and fans of the platform together in San Francisco for a big announcement.After
Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases.
Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn.
“On Friday, we gathered over
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked
The umbrella term ‘influencer’ tends to be used to define the huge spectrum of digital-first talent from the likes of celebrities, content creators and gamers to micro influencers, vloggers
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create
