The Content Creators Register is the UK’s first professional membership organisation for bloggers, vloggers, and social media influencers. The organisation gives passionate content creators a means of setting themselves
Influencer marketing spend in the US and Canada has grown 83% year-on-year as investment in the channel continues to increase, according to research from influencer marketing measurement company,
Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. However, the potential issues that brands could face when working with nano-influencers
Pinterest has opened a new office in Singapore in the APAC region – one of the company’s fastest-growing regions. Ayumi Nakajima, country manager, South East Asia & India, will
Ahead of VidCon, Facebook announced it is making a series of updates that aim to provide creators with more opportunities to make money on the platform as it competes with
InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average
As video advertising continues to grow, influencers will play an increasingly important role for brands looking to stand out in the video space. The growth potential of influencer video is
Today, every brand relies on digital content to deliver personalised and relatable experiences to consumers. Digital creators like influencers and celebrities are revolutionising how that content is being produced and
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers
The influencer marketing industry is in transition. After years of relying on vanity metrics such as likes and followers as criteria for selecting creative influencers, it’s become clear these
Will virtual influencers really become a central component of the advertising mix? Dudley Nevill-Spencer, the face behind The Virtual Influencer Agency, thinks so. As the creator of virtual influencers
Video-sharing app TikTok has apologised after a BBC investigation found that some of the platform’s younger users felt “exploited” by influencers on the app. According to the BBC,
