Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
Webinar: 5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)
Hello Partner’s first webinar took place yesterday and provided all the knowledge you need to make sure your LGBTQ+ influencer marketing campaign doesn’t miss.
Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.
Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023
Now under a newly evolved name, the Global Influencer Marketing Awards 2023 will return to a swanky new London venue on Thursday 20th July 2023.
Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode
Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.
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