Influencer 50 is back for 2019 to celebrate and recognise the year’s most influential and inspiring individuals that are driving the influencer marketing industry forward, as voted for by
The industry has been buzzing over Instagram’s test to hide likes. Some have even gone so far as to suggest that without likes influencer marketing is dead. Since we
Marketing platform Zyper recently raised $6.5 million in Series A funding led by Talis Capital, Forerunner Ventures and Y Combinator. The investment comes at a time when many consumers
More and more brands are turning to influencer marketing to reach relevant audiences and advertise their products in a genuine way. However, the growing popularity of this form of marketing
Since launching our influencer marketing agency four years ago, it’s become clear to me that some marketers have often disregarded the need to focus on local territories in their
In 2016, the Instagram feed algorithm was displayed in chronological order. Instagram claimed that this meant that users only saw half of their friends posts on their feed. They argue
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to
The arrival of virtual influencers is making human influencers work more for their money. As virtual creators are becoming more popular in the space, we speak to Charlie Buffin, founder
Britain is a nation of sports lovers. That much is undeniable. From Wimbledon and the Grand Prix to the Women’s Football World Cup and perhaps most exciting of all,
California-based company, Seed, which produces beautifully designed probiotic supplements, has recently started to require its social media influencers to pass an exam before they can endorse any of the
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began
